PRE-LESSON
Explaining products and services to customers and clients in another language can be difficult. You are required to grab the consumer’s interest to buy your products or use your services. There are many aspects you can use to describe your products and services.Shape
Square Round Oval Rectangular |
Pointed Triangular Flat |
Size
Very
big Big quite big Small very small |
small-sized medium- sized average-sized Long Short |
Description
Modern Antique Beautiful Useful |
Nice attractive Clean sophisticated |
Colour
Bright | Green |
Light | Blue |
Brown | White |
Black | dark blue |
Red | light green |
Orange | dark green |
Silver | light green |
Pattern
Checked | Flowered |
Stripped | Spotted |
Plain | Tartan |
Made of
Metal | Wood |
Aluminium | Gold |
Iron | Silver |
Plastic | Bronze |
Leather | Paper |
Rubber | Glass |
Made in
Japanese | Korean |
Chinese | Dll |
German |
Function
a. This tool/machine/equipment is used for
+V-ing……..
b. It is a tool/machine/equipment
which/that………
c. They help prevent fires and help suppress
fires once they have started.
d. We provide security guards, CCTV and 24-hour
monitoring.
LESSON
Model language and key words for discussing and describing products and services:ASKING | ANSWERING |
What does your company sell? | Name your products |
What products do you sell? | |
What does your product do? What do your products do? |
It
… They … It helps … They help … |
What services do you provide? | We provide … |
What [kind of] services do you provide? | We help … |
**Help and provide are two good words to rely on when you are describing products and services. |
PRACTISE
Practice the following dialogs with a partner. Change roles and ask and answer the questions:Dialogue 1 |
A: What
does your company do? B: We manufacture and sell fire prevention and fire control equipment. A: What do your products do? B: They help prevent fires and help suppress fires once they have started. |
Dialogue 2 |
A: What
does your company do? B: We provide security services to large businesses and hotels. A: What kind of services to you provide? B: We provide security guards, CCTV and 24-hour monitoring. |
ACTIVITIES
SAMPLE
Ladies and gentlemen, this new type of suitcase is average-sized, rectangular and made of leather. It has a name near the handle. That’s the name of our brand. It is made in Italy. It is used to keep your documents when you go travelling. You can choose the colour; black, blue, or brown. Nowadays, brown is very popular in Indonesia.
TASK
- Find a product or a service of a company (from newspaper, magazine, television, internet, etc.). You are the marketing manager.
- Describe how you will promote your products and services.
- Submit your assignment next two weeks.
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