DESCRIBING PRODUCTS AND SERVICES

wesleybaan

business, economy, english

Friday, March 21, 2014

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PRE-LESSON

Explaining products and services to customers and clients in another language can be difficult. You are required to grab the consumer’s interest to buy your products or use your services. There are many aspects you can use to describe your products and services.  

Shape

Square Round Oval Rectangular

Pointed Triangular Flat

Size

Very big Big quite big Small very small

small-sized medium- sized average-sized Long Short

Description

Modern Antique Beautiful Useful

Nice attractive Clean sophisticated

Colour

Bright	Green
Light	Blue
Brown	White
Black	dark blue
Red	light green
Orange	dark green
Silver	light green

Pattern

Checked	Flowered
Stripped	Spotted
Plain	Tartan

Made of

Metal	Wood
Aluminium	Gold
Iron	Silver
Plastic	Bronze
Leather	Paper
Rubber	Glass

Made in

Japanese	Korean
Chinese	Dll
German

Function

a.      This tool/machine/equipment is used for +V-ing……..

b.      It is a tool/machine/equipment which/that………

c.       They help prevent fires and help suppress fires once they have started.

d.      We provide security guards, CCTV and 24-hour monitoring.

LESSON

Model language and key words for discussing and describing products and services:

ASKING	ANSWERING
What does your company sell?	Name your products
What products do you sell?
What does your product do? What do your products do?	It … They … It helps … They help …
What services do you provide?	We provide …
What [kind of] services do you provide?	We help …
**Help and provide are two good words to rely on when you are describing products and services.

PRACTISE

Practice the following dialogs with a partner.  Change roles and ask and answer the questions:

Dialogue 1

A: What does your company do? B: We manufacture and sell fire prevention and fire control equipment. A: What do your products do? B: They help prevent fires and help suppress fires once they have started.

Dialogue 2

A: What does your company do? B: We provide security services to large businesses and hotels. A: What kind of services to you provide? B: We provide security guards, CCTV and 24-hour monitoring.

ACTIVITIES

1. Work with a partner asking and answering questions about the products in the table below.  Use the dialogs from the bottom of the Describing Products and Services Lesson Page.


2. Now work with another partner asking and answering questions about your company’s products and/or services.

SAMPLE

Ladies and gentlemen, this new type of suitcase is average-sized, rectangular and made of leather. It has a name near the handle. That’s the name of our brand. It is made in Italy. It is used to keep your documents when you go travelling. You can choose the colour; black, blue, or brown. Nowadays, brown is very popular in Indonesia.

TASK

1. Find a product or a service of a company (from newspaper, magazine, television, internet, etc.). You are the marketing manager.
2. Describe how you will promote your products and services.
3. Submit your assignment next two weeks.

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